Thermomix Indonesia

Overview

Thermomix, known as the world's smartest kitchen machine, was opening its new "Experience Centre" in Bali — a flagship venue designed to let guests see and try the product firsthand. We helped Thermomix Indonesia bring that opening to life, turning a venue launch into a PR and influencer moment for the brand.

Approach

We planned and delivered the opening event at a significant venue in Bali, curating and inviting a guest list built to maximize credible reach: food bloggers, media, restaurant owners, entrepreneurs, and a chef from a five-star Bali restaurant. Bringing the right mix of media and KOLs into the room meant the event's story could travel well beyond the guests physically in attendance.

Results

The event successfully reached a wide audience and increased awareness of Thermomix's brand reputation in Indonesia, generating coverage through:

• Media articles, including features in local outlets covering the Experience Centre opening

• KOL posts, with attending food bloggers and influencers sharing the event and product across their own channels

The launch positioned Thermomix's new Bali Experience Centre firmly on the radar of Indonesia's food and lifestyle community, combining earned media with authentic influencer content.