Britax

Overview

Britax is a premium baby car seat brand competing in a category where trust, safety, and real-parent validation matter more than traditional advertising. To build that credibility in Indonesia, we ran a dedicated influencer marketing project designed to put Britax car seats directly in front of Indonesian parents through voices they already trusted.

Approach

We sourced and managed a network of 25+ KOLs across Indonesia, briefing them to create authentic, in-context content — parents demonstrating the car seat's ease of installation and portability, highlighting safety features, and sharing genuine impressions with their own audiences, spanning both TikTok and Instagram.

Results

• 1.9M views generated within just 2 weeks of the campaign

• 9,000+ likes on TikTok

• 5,000+ shares on TikTok

• 6,000+ video saves on TikTok

• Content spread across 25+ KOLs, giving Britax broad, credible reach across Indonesian parenting communities on both TikTok and Instagram

By pairing the right creators with authentic, parent-to-parent storytelling, the campaign turned a premium, considered purchase into a fast-moving, high-engagement social moment — driving both awareness and trust for Britax in a new market.